How Northwind cut feature-request triage from days to minutes
“We used to spend Monday mornings copying feedback into spreadsheets. Now it arrives tagged, and planning starts with real numbers.
Priya Shah, Head of Product
less time spent on triage
92%
more feedback captured
3x
to roll out across 4 teams
2 weeks
Every channel in one place
Northwind collected feedback in Intercom, Slack, sales call notes and a shared inbox. Nobody had the full picture. Tagline pulled all four into one inbox in an afternoon.
Auto-tagging grouped 1,400 historical requests into 38 themes, and the team saw that its most-requested feature had never made the roadmap.
Fintech